“Anti-ageing” measures go hand in hand with beauty products that are touted at women of all ages, but Melanie says that it’s mainly when we reach our thirties that a lot of key causes of ageing come into play. “When we hit our thirties, our natural collagen and elastin stores start to deteriorate at a rate of 1% per year and our skin starts to lose that youthful bounce it had in our early twenties,” she explains. “A lot of people notice their skin can become a little duller, dryer and more sensitive, and all the damage from sunbathing now really starts to materialise. Our pores become more dilated and capillaries can surface, as well as tonal irregularities and pigmentation brought about by sun damage.”
Fine lines caused by facial expressions might also start popping up around this time, although Melanie advises that applying product in an “upward sweeping” motion (especially on the neck and around the delicate eye area) can help prevent these early signs of ageing. “I believe dragging the skin downwards overtime can have grave effects on the elasticity and natural tautness of the skin,” she says. “However, I believe a beautiful face is a happy, vivacious and healthy one – I don’t mind fine lines caused by expression so long as they are in the right places.”
So for those of us in our thirties, how can we tell if our fine lines, age spots or even deep wrinkles are appearing at a natural pace? Melanie tells us there’s no use playing the comparison game with our complexions, and insists it should be more about ensuring that each individual has the healthiest skin possible for them.
“It is normal for our faces to change with time,” says Melanie. “That said, if fine lines, pigment irregularities and static lines are materialising rapidly over a short period of time, I would advise seeking the advice of a professional, ensuring you have a specific home regime established, and discussing treatment pathways that may slow down the process.”