For Chanel, perfecting a simple idea – a moisturiser specifically designed for sensitive skin – took four years and 117 different formulations before they landed on the final product: La Solution 10 de Chanel. After speaking with Dr Amy Wechsler, consultant dermatologist and psychiatrist to Christian Mahé, head of Chanel Research & Technology, and Melanie Grant, skin expert for Chanel Australia, it’s easy to understand the time and skill needed to create a product so pared back and minimalistic yet effective.
by Ellen Presbury