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BEAUTY INC · Victoria Beckham Beauty Scales Business With New Category Launch

LONDON — Victoria Beckham is scaling her beauty business by introducing a new category: cleansing, with help from celebrity facialist and aesthetician Melanie Grant. However, the fashion designer isn’t just launching one product, but two.

One is a gel cleanser and the other an oil-based cleanser. “It may have not been the natural next step if you follow the rulebook, but I am not one to follow. I was longing for a cleanser that matched the standard of my serum and moisturizer, that felt different in the market, but mainly that it felt equal to the rest of my skincare routine and not an afterthought,” said Beckham in an interview.

The Cleansers have been two years in the making using ingredients such as olive fruit oil; rice bran oil; fermented green tea seed; lactic acid; rose damascena flower water, and saccharide isomerate. “I’ll be honest, there were many, many iterations {of the cleansers} and at any one point, I thought maybe the manufacturer wouldn’t work with us because there was so much back and forth. It was tricky, but it was also an education for me, to know how much goes into formulating a great product” said Grant.

The Australian aesthetician has built a successful business with studios in Los Angeles and Sydney over the span of 25 years in the beauty industry.

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