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SMH · Kim Kardashian’s skincare has nine steps. Is that seven steps too many?

If Kim Kardashian’s recently launched skincare line SKKN by Kim is anything to go by, a “perfect” skincare routine should contain no less than nine steps. You should wash your face using the SKKN Cleanser (morning and night) and follow with the exfoliator (but only two times per week). Then splash your face with a few drops of the toner before applying the hyaluronic acid serum. In the evening, follow with the vitamin C8 serum (absolutely do not apply during the day!) Don’t forget to massage on an adequate amount of face cream. To finish, tap a pea-sized amount of eye cream into the eye area (be sure to use your ring finger) before applying the oils (yes, there are two).

After casting her eye over the SKKN range, celebrity facialist and The Modern Guide To Skin Health author Melanie Grant concedes that the brand’s offering contains a “a really well-considered collection of tried-and-true product categories” that all serve a distinct purpose.

“[There’s] hydrators to quench and plump, peptides to firm, vitamin C to brighten and shield from age-accelerating free radicals, squalene and postbiotics to promote healthy barrier function,” says Grant. “It’s a strategic but thoughtful approach – the only thing I would add is a broad spectrum SPF to be applied as the final step in your morning regimen.”

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